Google AdWords is an online advertising service, using the pay-per-click (PPC) model that allows marketers to promote their ads on Google search pages and through the Google network. Google advertising for marketers is an effective marketing strategy.Ads for your business or idea will be shown to potential customers at the exact moment they are searching for the required product or service. Google shows relevant ads based on keywords used in the search. Marketers bid on keywords that they believe customers will use when searching for their product or service. For example, a plumber operating out of Jamaica may bid on keywords like “plumber,” “plumbing Jamaica,” or “toilet repair.”
Where and if your ad is shown depends on how much you bid compared to competitors targeting the same keywords. Google also takes into account the quality and relevance of your website, this means the highest bid does not guarantee your ad will be shown.